OUR STORY, FROM LA PURISSIMA TO HIJO MÍO
Born from Love, Rooted in Menorca
The story begins with La Puríssima, their first boutique, which laid the foundation for what was to come. La Puríssima quickly became a local reference, known for its fresh, premium fashion and its sensitivity to aesthetics and quality. It was in this space that the duo honed their eye for curation, seeking out refined pieces that spoke to a modern, conscious lifestyle.
With Hijo Mío, they took that vision further, expanding not only in scope but in spirit. The name itself, meaning “My Son” in Spanish, reflects the deep familial bond and shared passion at the heart of the project. It is a love letter to Menorca, to craftsmanship, and to slow living.
Hijo Mío brings together premium fashion brands, ethical clothing, and light, breathable materials that echo the laid-back elegance of island life. But it’s not just about what you wear. It’s about how you live. That’s why the space also features lifestyle objects, home decor, and artisanal goods, many of them locally made or sourced from small producers who share the same values of sustainability, quality, and timeless design.
The style is unmistakably Menorcan: natural fabrics, soft tones, sun-kissed textures, and pieces that feel as good as they look. Whether it’s a linen dress that sways with the sea breeze or a handmade ceramic that turns a house into a home, Hijo Mío captures the island’s essence, effortlessly cool, ethically grounded, and deeply soulful.
But Hijo Mío is not only a place to shop. It is also a place to gather, connect, and celebrate. The space regularly hosts events, from intimate drinks to vibrant parties and creative gatherings. It’s a meeting point where locals and visitors alike come to share ideas, inspiration, and good company. Whether you’re browsing beautiful things or simply soaking in the atmosphere, Hijo Mío is where fashion, community, and island life come together.